Purpose and Profit: Conscious Capitalism

After a previous LI post I published, Why Whole Foods is in a Pickle, I learned about Whole Foods interest in Conscious Capitalism. Most business people I’ve ever worked with or for are fairly conscious of balancing the welfare of … Continue reading

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The High Price of Mediocrity

Mediocre is the impression given by too much emphasis on price. Business leaders too often use price and other related promotions that discount their products and services as a short term fix to bring customers back, and/or as a means … Continue reading

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How to extend a Brand into new outlets…

Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading

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Do Not Sell Price If You Don’t Have a Buyer

Do Not Sell Price If You Don’t Have a Buyer…   You need to know if you have a buyer showing interest in the value of your offer before you present price. My wife and I wandered into an art … Continue reading

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Find Value Not Price… 3 Steps How

Find Value Not Price… 3 Steps How… By Peter Klinge, Jr. I came across an April 22 AdAge story about how companies are working to redefine value. The examples cited involve challenges at Procter & Gamble, Ford and Wendy’s. A … Continue reading

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How to Align ‘Why’ to Growth Outcomes

By Peter Klinge, Jr. of KLINGE associates The following outlines principles for how to Align the Why of your business to Growth Outcomes. Informed by experience this shows how to develop strategy and a plan that is aligned with a … Continue reading

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6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability

By Peter Klinge, Jr. The great recession led to cost cutting, layoffs, retrenchment, and a good deal of fear. Today with an improved outlook, more companies are turning their attention to the question of how to build profitable top line … Continue reading

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