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Pepsi Blinked- Coke is Winning … Again
By Peter Klinge, Jr. This title refers to the book the Pepsi CEO of the 80’s Roger Enrico wrote in 1986, The Other Guy Blinked: How Pepsi Won the Cola Wars This is the business story of how at an … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged Advertising, celebrity, management, marketing, super bowl ads
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