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- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
Related posts: How to extend a Brand into new outlets… Why Whole Foods is in a Pickle Small Goes Big with the Right Product Idea… Be Intrapreneurial Find Value Not Price… 3 Steps How
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Global Business, Retail, Team Organizational Development
Tagged accountability, Advertising, branding, business, C-suite, consumer, revenue, strategy
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Small Goes Big with the Right Product Idea… Be Intrapreneurial
By Peter Klinge, Jr. The right product idea(s) can transform any company, even in a mature one, into new exciting directions and possibilities. To be intrapreneurial is to reinvent and leverage your own ideas and to align an organization’s people … Continue reading
Posted in Brand Marketing, Client Case Studies, Consumer Marketing, Critical Thinking, Decision making, Management Leadership, Retail
Tagged branding, business, C-suite, CEO, consumer, critical questions, critical thinking, growth stage, planning, Retail, revenue, sales, strategy, teamwork
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Why Whole Foods is in a Pickle
Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Critical Thinking, Retail, Sales Management
Tagged brand, branding, business, C-suite, CEO, consumer, decision making, growth stage, marketing, mission, planning, Retail, revenue, sales, strategy, vision
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The High Price of Mediocrity
Mediocre is the impression given by too much emphasis on price. Business leaders too often use price and other related promotions that discount their products and services as a short term fix to bring customers back, and/or as a means … Continue reading
Posted in CEO and C-suite, Client Case Studies, Consumer Marketing, Retail, Sales Management
Tagged CEO, consumer, price, promotion, Retail, revenue, sales, strategy, value proposition
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Intel Brand Platform Extends Technology Leadership
The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Global Business, Management Leadership, Technology
Tagged Advertising, Android, Apple, brains inside, brand, CEO, Chips, Computer Inside, engineering, globalization, Google, Google Glass, growth stage, Intel, Intel Inside, manufacturer, marketing, microprocessors, mission, MP3, Nexus, smartphones, strategy, tablets, vision
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How to extend a Brand into new outlets…
Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Critical Thinking, Decision making, Retail, Sales Management
Tagged brand, branding, business, critical thinking, decision making, grocery, marketing, packaged goods, Retail, revenue, sales, strategy, supermarket, value proposition
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Lessons of Experience- Interview of Entrepreneurs and Startups by Capital Network Magazine
Lessons of Experience- Interview of Entrepreneurs and Start Ups This story features Peter Klinge and his companies, and offers perspectives on his experience in serving and growing business. Peter is a senior marketing and general management executive with significant experience … Continue reading
Posted in CEO and C-suite, Client Case Studies, Management Leadership, Team Organizational Development
Tagged brand, business, CEO, Compaq, globalization, IBM, Intel, international, Lexmark, management, Pepsi, Procter & Gamble, Providence Companies, revenue, strategy, vision
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Take Action on Lean In- Here’s what Sheryl Sandberg should do…
Peter Klinge, Jr. Take Action on Lean In… Here’s What Sheryl Sandberg should do. A review on Ms. Sandberg’s book and what we need to think about. Thoughts on what she should do. I commend Ms. Sandberg’s courage with her … Continue reading
Posted in CEO and C-suite, Client Case Studies, Global Business, Management Leadership, Social Media, Team Organizational Development
Tagged business, C-suite, CEO, critical questions, critical success factors, critical thinking, Facebook, globalization, Google, strategy
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How to Align ‘Why’ to Growth Outcomes
By Peter Klinge, Jr. of KLINGE associates The following outlines principles for how to Align the Why of your business to Growth Outcomes. Informed by experience this shows how to develop strategy and a plan that is aligned with a … Continue reading
Posted in CEO and C-suite, Interpersonal, Management Leadership, Sales Management, Team Organizational Development
Tagged accountability, C-suite, CEO, critical success factors, growth stage, leadership, management, planning, pragmatism, revenue, sales, strategy, teamwork, value proposition, vision
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