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How to Focus on Your Best Customers
Focusing on your best customers is critically important. However, many companies do not do this. There’s a lot of emphasis in marketing and sales to acquire new customers. What businesses often fail to recognize is that the time, effort and … Continue reading
Posted in Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Management Leadership, Sales Management, Team Organizational Development
Tagged airline, business, consumer, databases, Delta, frequency, growth stage, monetary, profitability, recency, revenue, RFM, sales
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