Apple Watch but which one? Looks like none…

On a July, 2015 visit to Apple’s Chicago store on Michigan Avenue, the “magnificent mile”, I was excited to look at the Apple Watch. But then I pretty quickly became confused, and walked away with none on my wrist. Two … Continue reading

Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Critical Thinking, Retail | Tagged , , , , | Leave a comment