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Whats New?
- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Do You Still Read? Holiday Reading List Review…
Have you heard that people don’t read much beyond what they snack on digitally with various feeds on their smart phone? I don’t have the readership facts on hand. It appears difficult to find time to read thoughtfully and critically. … Continue reading
Posted in Biography, CEO and C-suite, Global Business, Interpersonal, Management Leadership, Team Organizational Development
Tagged business, C-suite, CEO, globalization, international, leadership, management, marketing, mission, planning, strategy, teamwork, vision
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Klinge Business Growth Ideas
Happy Halloween! Hopes and Prayers to everyone in the East suffering in the aftermath of Sandy. Three Growth Ideas to bring to your attention. Story of one of the greatest business decisions- Intel Business Warfare and the power of positioning. … Continue reading
Posted in Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, branding, business, international, management, marketing, strategy, vision, warfare
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Great Business Ideas- Intel’s Greatest Decision- what Peter Klinge Learned
Fortune’s latest issue highlights how Intel made one of history’s greatest business decisions. The concept and implementation of Intel Inside in the early 90’s changed technology marketing and introduced or reintroduced the notion of ingredient branding. What few people may … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, business, management, marketing
5 Comments
Business Warfare: Mass, Superiority, Economy, Initiative, Simplicity
A dear friend and long time associate Brad Majors and I love history. We often talked about military history and the inevitable comparisons to sport, and the game of business. Warfare is an unfortunate part of human history. Nonetheless, when … Continue reading
Posted in Brand Marketing, Client Case Studies, Global Business, Management Leadership, Team Organizational Development
Tagged business, economy, growth stage, leadership, management, marketing, mission, strategy, warfare
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The Facebook Effect? How much is there, there… ? Can’t find anyone who knows
By Peter Klinge Jr. That is the headline question of the day. The FB IPO appears imminent. It’s reportedly lofty pre-IPO valuation of $100B to which we’re all awaiting the coronation of is less certain. An interesting shareholder structure … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership, Social Media
Tagged advertsing, marketing, online, social media
2 Comments
Pepsi New Generation Turns to Mush… Shocking!
Catching up on my AdAge Pepsi Goes to Mush I was surprised, disappointed and sad to read in the March 12 issue that an oatmeal brand obtained the trademark for “Choice of New Generation”. I’m not kidding… What is Pepsi … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged brand, Coca Cola, Dusenberry, marketing, Pepsi, Pottasch
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Are you a ‘S’arketer? 3 Steps to get better sales & marketing……
By Peter Klinge, Jr. Does your company get confused when sales people act as the marketing department or marketing is disconnected from the sales process? I recently experienced a Sarketing situation and I coined the phrase to summarize how bad … Continue reading
Posted in Brand Marketing, Management Leadership, Sales Management, Team Organizational Development
Tagged critical success factors, management, marketing, revenue, sales, strategy
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6 steps to International? Experience and history is informative…
By Peter Klinge, Jr. To help you understand the context for these 6 listed below let’s share perspective on what we can expect in the world. Let’s start with what we know….In a global economy any company is exposed to … Continue reading
Posted in Brand Marketing, Global Business, Management Leadership
Tagged globalization, leadership, management, marketing, mission, planning, strategy, vision
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Did you check the International resources listed previously? Perhaps a start to int’l… BUT
You need to know the What and Why to go international… What do you mean you ask? It’s a simple way to ask about your company’s strategy… By Peter Klinge, Jr. Consider a strategic exercise. This area is often overlooked by small … Continue reading
Posted in Global Business, Management Leadership
Tagged international, management, marketing, planning, revenue, strategy
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Pepsi Blinked- Coke is Winning … Again
By Peter Klinge, Jr. This title refers to the book the Pepsi CEO of the 80’s Roger Enrico wrote in 1986, The Other Guy Blinked: How Pepsi Won the Cola Wars This is the business story of how at an … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged Advertising, celebrity, management, marketing, super bowl ads
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