6 steps to International? Experience and history is informative…

Posted on February 23, 2012 by

By Peter Klinge, Jr. To help you understand the context for these 6 listed below let’s share perspective on what we can expect in the world. Let’s start with what we know….In a global economy any company is exposed to … Continue reading →

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Did you check the International resources listed previously? Perhaps a start to int’l… BUT

Posted on February 21, 2012 by

You need to know the What and Why to go international… What do you mean you ask?  It’s a simple way to ask about your company’s strategy… By Peter Klinge, Jr. Consider a strategic exercise. This area is often overlooked by small … Continue reading →

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Pepsi Blinked- Coke is Winning … Again

Posted on February 14, 2012 by Peter Klinge

By Peter Klinge, Jr. This title refers to the book the Pepsi CEO of the 80’s Roger Enrico wrote in 1986, The Other Guy Blinked: How Pepsi Won the Cola Wars This is the business story of how at an … Continue reading →

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What’s the big idea… finding the way to tap consumer desire. What this meant to Apple…

Posted on February 8, 2012 by

Good long term businesses execute well on many fronts. Marketing is as significant a competency as any business function. Regardless of industry or customer audience marketing informs the who, what, and how of an organization to the marketplace. I write … Continue reading →

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