Business Warfare: Mass, Superiority, Economy, Initiative, Simplicity

A dear friend and long time associate Brad Majors and I love history. We often talked about military history and the inevitable comparisons to sport, and the game of business. Warfare is an unfortunate part of human history. Nonetheless, when … Continue reading

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6 steps to International? Experience and history is informative…

By Peter Klinge, Jr. To help you understand the context for these 6 listed below let’s share perspective on what we can expect in the world. Let’s start with what we know….In a global economy any company is exposed to … Continue reading

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What’s the big idea… finding the way to tap consumer desire. What this meant to Apple…

Good long term businesses execute well on many fronts. Marketing is as significant a competency as any business function. Regardless of industry or customer audience marketing informs the who, what, and how of an organization to the marketplace. I write … Continue reading

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