Intel Brand Platform Extends Technology Leadership

The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading

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Lessons of Experience- Interview of Entrepreneurs and Startups by Capital Network Magazine

Lessons of Experience- Interview of Entrepreneurs and Start Ups This story features Peter Klinge and his companies, and offers perspectives on his experience in serving and growing business. Peter is a senior marketing and general management executive with significant experience … Continue reading

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Greatest Business Rivalries & Why They Are Important to Innovation…

By Peter Klinge, Jr. Greatest Business Rivalries & Why They are Important to Innovation… Inspired by the March, 2013 Fortune story here’s why competitive rivalries are important. Focus the mission of the organization on the highest priorities; Highlight weaknesses and … Continue reading

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