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- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
Related posts: How to extend a Brand into new outlets… Why Whole Foods is in a Pickle Small Goes Big with the Right Product Idea… Be Intrapreneurial Find Value Not Price… 3 Steps How
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Global Business, Retail, Team Organizational Development
Tagged accountability, Advertising, branding, business, C-suite, consumer, revenue, strategy
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Once the Monarchs of Mobile- Demise of Nokia and Motorola
They were the undisputed leaders of all cellular handset communications. But how did Motorola and Nokia get dethroned in such stunning fashion? The introduction of the iPhone in 2007, followed closely by the emergence of Samsung rapidly inflicted mortal wounds … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Decision making, Global Business, Management Leadership, Technology
Tagged brand, branding, business, CEO, consumer, globalization, management, marketing, revenue
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Small Goes Big with the Right Product Idea… Be Intrapreneurial
By Peter Klinge, Jr. The right product idea(s) can transform any company, even in a mature one, into new exciting directions and possibilities. To be intrapreneurial is to reinvent and leverage your own ideas and to align an organization’s people … Continue reading
Posted in Brand Marketing, Client Case Studies, Consumer Marketing, Critical Thinking, Decision making, Management Leadership, Retail
Tagged branding, business, C-suite, CEO, consumer, critical questions, critical thinking, growth stage, planning, Retail, revenue, sales, strategy, teamwork
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Why Whole Foods is in a Pickle
Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Critical Thinking, Retail, Sales Management
Tagged brand, branding, business, C-suite, CEO, consumer, decision making, growth stage, marketing, mission, planning, Retail, revenue, sales, strategy, vision
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Apple Watch but which one? Looks like none…
On a July, 2015 visit to Apple’s Chicago store on Michigan Avenue, the “magnificent mile”, I was excited to look at the Apple Watch. But then I pretty quickly became confused, and walked away with none on my wrist. Two … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Critical Thinking, Retail
Tagged branding, management, marketing, merchandising, Retail
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How to extend a Brand into new outlets…
Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Critical Thinking, Decision making, Retail, Sales Management
Tagged brand, branding, business, critical thinking, decision making, grocery, marketing, packaged goods, Retail, revenue, sales, strategy, supermarket, value proposition
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Greatest Business Rivalries & Why They Are Important to Innovation…
By Peter Klinge, Jr. Greatest Business Rivalries & Why They are Important to Innovation… Inspired by the March, 2013 Fortune story here’s why competitive rivalries are important. Focus the mission of the organization on the highest priorities; Highlight weaknesses and … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Management Leadership, Team Organizational Development
Tagged Advertising, brand, branding, C-suite, celebrity, CEO, critical questions, critical success factors, critical thinking, decision making, Google, HP, IBM, Intel, leadership, Microsoft, mission, Pepsi, revenue, sales, teamwork, vision, warfare
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Social Media View at the Intersection of Marketing & Privacy
Social Media View at the Intersection of Marketing & Privacy. Online Expert Lee Gientke contributes his thoughts on this complicated issue. One of the things that the internet has been able to do is reduce or in some cases eliminate … Continue reading
Posted in Advertising, Consumer Marketing, Retail, Social Media
Tagged Advertising, branding, consumer, Facebook, Google, LinkedIn, marketing, online, social media, strategy, Target, Twitter
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Social Media Marketing- 10 Keys for the Present and Future
by David Mitchell, Interactive Consulting “Social Media” has become a catch all buzz word for both the latest interactive technological advances and burgeoning forms of social interactions made possible by those advances. Over the past five plus years more and … Continue reading
Posted in Advertising, Brand Marketing, Consumer Marketing, Social Media
Tagged brand, branding, marketing, metrics, online, social media
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