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- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Once the Monarchs of Mobile- Demise of Nokia and Motorola
They were the undisputed leaders of all cellular handset communications. But how did Motorola and Nokia get dethroned in such stunning fashion? The introduction of the iPhone in 2007, followed closely by the emergence of Samsung rapidly inflicted mortal wounds … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Decision making, Global Business, Management Leadership, Technology
Tagged brand, branding, business, CEO, consumer, globalization, management, marketing, revenue
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Why Whole Foods is in a Pickle
Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Critical Thinking, Retail, Sales Management
Tagged brand, branding, business, C-suite, CEO, consumer, decision making, growth stage, marketing, mission, planning, Retail, revenue, sales, strategy, vision
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Intel Brand Platform Extends Technology Leadership
The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Global Business, Management Leadership, Technology
Tagged Advertising, Android, Apple, brains inside, brand, CEO, Chips, Computer Inside, engineering, globalization, Google, Google Glass, growth stage, Intel, Intel Inside, manufacturer, marketing, microprocessors, mission, MP3, Nexus, smartphones, strategy, tablets, vision
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How to extend a Brand into new outlets…
Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Critical Thinking, Decision making, Retail, Sales Management
Tagged brand, branding, business, critical thinking, decision making, grocery, marketing, packaged goods, Retail, revenue, sales, strategy, supermarket, value proposition
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Lessons of Experience- Interview of Entrepreneurs and Startups by Capital Network Magazine
Lessons of Experience- Interview of Entrepreneurs and Start Ups This story features Peter Klinge and his companies, and offers perspectives on his experience in serving and growing business. Peter is a senior marketing and general management executive with significant experience … Continue reading
Posted in CEO and C-suite, Client Case Studies, Management Leadership, Team Organizational Development
Tagged brand, business, CEO, Compaq, globalization, IBM, Intel, international, Lexmark, management, Pepsi, Procter & Gamble, Providence Companies, revenue, strategy, vision
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Greatest Business Rivalries & Why They Are Important to Innovation…
By Peter Klinge, Jr. Greatest Business Rivalries & Why They are Important to Innovation… Inspired by the March, 2013 Fortune story here’s why competitive rivalries are important. Focus the mission of the organization on the highest priorities; Highlight weaknesses and … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Management Leadership, Team Organizational Development
Tagged Advertising, brand, branding, C-suite, celebrity, CEO, critical questions, critical success factors, critical thinking, decision making, Google, HP, IBM, Intel, leadership, Microsoft, mission, Pepsi, revenue, sales, teamwork, vision, warfare
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Social Media Marketing- 10 Keys for the Present and Future
by David Mitchell, Interactive Consulting “Social Media” has become a catch all buzz word for both the latest interactive technological advances and burgeoning forms of social interactions made possible by those advances. Over the past five plus years more and … Continue reading
Posted in Advertising, Brand Marketing, Consumer Marketing, Social Media
Tagged brand, branding, marketing, metrics, online, social media
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Klinge Business Growth Ideas
Happy Halloween! Hopes and Prayers to everyone in the East suffering in the aftermath of Sandy. Three Growth Ideas to bring to your attention. Story of one of the greatest business decisions- Intel Business Warfare and the power of positioning. … Continue reading
Posted in Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, branding, business, international, management, marketing, strategy, vision, warfare
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Great Business Ideas- Intel’s Greatest Decision- what Peter Klinge Learned
Fortune’s latest issue highlights how Intel made one of history’s greatest business decisions. The concept and implementation of Intel Inside in the early 90’s changed technology marketing and introduced or reintroduced the notion of ingredient branding. What few people may … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, business, management, marketing
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