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Find Value Not Price… 3 Steps How
Posted on May 10, 2013 by Peter Klinge
Find Value Not Price… 3 Steps How… By Peter Klinge, Jr. I came across an April 22 AdAge story about how companies are working to redefine value. The examples cited involve challenges at Procter & Gamble, Ford and Wendy’s. A … Continue reading →
Posted in Advertising, Brand Marketing, Client Case Studies, Sales Management, Social Media
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Tagged accountability, Ad Age, Advertising, auto, brand, branding, business, Chobani, consumer, customer, differentiation, Ford, Greek Yogurt, marketing, P&G, segments, strategy, value proposition
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