Are you a ‘S’arketer? 3 Steps to get better sales & marketing……

Posted on March 14, 2012 by Peter Klinge

By Peter Klinge, Jr. Does your company get confused when sales people act as the marketing department or marketing is disconnected from the sales process? I recently experienced a Sarketing situation and I coined the phrase to summarize how bad … Continue reading →

Posted in Brand Marketing, Management Leadership, Sales Management, Team Organizational Development | Tagged , , , , , | 1 Comment

Small Business Owner… You can Play Moneyball to Win!

Posted on March 7, 2012 by Peter Klinge

You’re probably familiar with the baseball film Moneyball, based on the Michael Lewis book. The Game A good story with powerful lessons about focusing on key numbers that drive success. The small market team finds a way to compete with … Continue reading →

Posted in Management Leadership, Sales Management, Team Organizational Development | Leave a comment

Klinge Twitter Weekly Updates for 2012-02-12

Posted on February 12, 2012 by Peter Klinge

Classis Ries… marketing as war He takes aim @ Sears Great read! http://t.co/TmUiSPSq # Classis Ried on marketing warfare. This time Sears is the target… Good read! http://t.co/TmUiSPSq # Mission, leadership, teamwork infuse Big Idea marketing.Apple got it down right … Continue reading →

Posted in Advertising, Global Business, Management Leadership, Sales Management, Team Organizational Development | Leave a comment

6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability

Posted on February 10, 2012 by

By Peter Klinge, Jr. The great recession led to cost cutting, layoffs, retrenchment, and a good deal of fear. Today with an improved outlook, more companies are turning their attention to the question of how to build profitable top line … Continue reading →

Posted in Critical Questions, Critical Thinking, Decision making, Management Leadership, Sales Management, Team Organizational Development | Tagged , , , , , , | 9 Comments

What’s the big idea… finding the way to tap consumer desire. What this meant to Apple…

Posted on February 8, 2012 by

Good long term businesses execute well on many fronts. Marketing is as significant a competency as any business function. Regardless of industry or customer audience marketing informs the who, what, and how of an organization to the marketplace. I write … Continue reading →

Posted in Brand Marketing, Management Leadership, Team Organizational Development | Tagged , , , , , , , | 1 Comment