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Whats New?
- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Small Business Owner… You can Play Moneyball to Win!
You’re probably familiar with the baseball film Moneyball, based on the Michael Lewis book. The Game A good story with powerful lessons about focusing on key numbers that drive success. The small market team finds a way to compete with … Continue reading
6 steps to International? Experience and history is informative…
By Peter Klinge, Jr. To help you understand the context for these 6 listed below let’s share perspective on what we can expect in the world. Let’s start with what we know….In a global economy any company is exposed to … Continue reading
Posted in Brand Marketing, Global Business, Management Leadership
Tagged globalization, leadership, management, marketing, mission, planning, strategy, vision
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Did you check the International resources listed previously? Perhaps a start to int’l… BUT
You need to know the What and Why to go international… What do you mean you ask? It’s a simple way to ask about your company’s strategy… By Peter Klinge, Jr. Consider a strategic exercise. This area is often overlooked by small … Continue reading
Posted in Global Business, Management Leadership
Tagged international, management, marketing, planning, revenue, strategy
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Global Economy- Small Business- Be International… right? But How You Wonder?
Do you know the ‘what and why’ of your international business effort? This is the 1st of multiple posts to help you through… It’s obvious the global economy affects everyone. There are many quality resources to help a small company … Continue reading
Posted in Global Business, Management Leadership
Tagged branding, international, planning, strategy
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Pepsi Blinked- Coke is Winning … Again
By Peter Klinge, Jr. This title refers to the book the Pepsi CEO of the 80’s Roger Enrico wrote in 1986, The Other Guy Blinked: How Pepsi Won the Cola Wars This is the business story of how at an … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged Advertising, celebrity, management, marketing, super bowl ads
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Klinge Twitter Weekly Updates for 2012-02-12
Classis Ries… marketing as war He takes aim @ Sears Great read! http://t.co/TmUiSPSq # Classis Ried on marketing warfare. This time Sears is the target… Good read! http://t.co/TmUiSPSq # Mission, leadership, teamwork infuse Big Idea marketing.Apple got it down right … Continue reading
Posted in Advertising, Global Business, Management Leadership, Sales Management, Team Organizational Development
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6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
By Peter Klinge, Jr. The great recession led to cost cutting, layoffs, retrenchment, and a good deal of fear. Today with an improved outlook, more companies are turning their attention to the question of how to build profitable top line … Continue reading
Posted in Critical Questions, Critical Thinking, Decision making, Management Leadership, Sales Management, Team Organizational Development
Tagged accountability, critical success factors, metrics, revenue, sales, testing, value proposition
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What’s the big idea… finding the way to tap consumer desire. What this meant to Apple…
Good long term businesses execute well on many fronts. Marketing is as significant a competency as any business function. Regardless of industry or customer audience marketing informs the who, what, and how of an organization to the marketplace. I write … Continue reading
Posted in Brand Marketing, Management Leadership, Team Organizational Development
Tagged branding, leadership, management, marketing, mission, pragmatism, teamwork, vision
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