Intel Brand Platform Extends Technology Leadership

The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading

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How to extend a Brand into new outlets…

Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading

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Do Not Sell Price If You Don’t Have a Buyer

Do Not Sell Price If You Don’t Have a Buyer…   You need to know if you have a buyer showing interest in the value of your offer before you present price. My wife and I wandered into an art … Continue reading

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Find Value Not Price… 3 Steps How

Find Value Not Price… 3 Steps How… By Peter Klinge, Jr. I came across an April 22 AdAge story about how companies are working to redefine value. The examples cited involve challenges at Procter & Gamble, Ford and Wendy’s. A … Continue reading

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Lessons of Experience- Interview of Entrepreneurs and Startups by Capital Network Magazine

Lessons of Experience- Interview of Entrepreneurs and Start Ups This story features Peter Klinge and his companies, and offers perspectives on his experience in serving and growing business. Peter is a senior marketing and general management executive with significant experience … Continue reading

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Take Action on Lean In- Here’s what Sheryl Sandberg should do…

Peter Klinge, Jr. Take Action on Lean In… Here’s What Sheryl Sandberg should do. A review on Ms. Sandberg’s book and what we need to think about. Thoughts on what she should do. I commend Ms. Sandberg’s courage with her … Continue reading

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Greatest Business Rivalries & Why They Are Important to Innovation…

By Peter Klinge, Jr. Greatest Business Rivalries & Why They are Important to Innovation… Inspired by the March, 2013 Fortune story here’s why competitive rivalries are important. Focus the mission of the organization on the highest priorities; Highlight weaknesses and … Continue reading

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Effective Leaders Know Communication- the GM story- Here’s How to Do Better

Effective Leaders Know How to Tell a Good Story- GM could not. Here’s How to be a Better Leader Through Communication Skills Reading a Fortune review of Ed Whitacre’s new book, American Turnaround, I was intrigued by the story of … Continue reading

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What’s the Retail Battle- do you Showroom?

  What’s The Retail Battle About? Do you Showroom as a Consumer but Loathe it as a Business? The concept of show rooming is that shoppers go to a retail outlet for products they are interested in, then check their … Continue reading

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How to Effectively Transition Leadership for Growth

Leadership transition of the CEO is hard and messy, but it’s possible to effect transition in meaningful, gratifying ways that build legacy companies for generations to come. The central issue appears to stem from alignment of the company’s products and … Continue reading

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