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Whats New?
- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Greatest Business Rivalries & Why They Are Important to Innovation…
By Peter Klinge, Jr. Greatest Business Rivalries & Why They are Important to Innovation… Inspired by the March, 2013 Fortune story here’s why competitive rivalries are important. Focus the mission of the organization on the highest priorities; Highlight weaknesses and … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Management Leadership, Team Organizational Development
Tagged Advertising, brand, branding, C-suite, celebrity, CEO, critical questions, critical success factors, critical thinking, decision making, Google, HP, IBM, Intel, leadership, Microsoft, mission, Pepsi, revenue, sales, teamwork, vision, warfare
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Why Do You Need to Worry About Social Media Privacy with Google, FB, LinkedIn and Why Don’t These Companies Care if You Do?
Why do you need to worry about social media privacy with Google, FB, LinkedIn and why don’t these companies care if you do? You shared my personal photo with who on FB? Oh just 40,000 Twitter followers. Oh the Irony … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Consumer Marketing, Global Business, Management Leadership, Sales Management, Social Media
Tagged Advertising, business, Facebook, Google, growth stage, LinkedIn, management, marketing, online, privacy, revenue, social media, Twitter
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Social Media Marketing- 10 Keys for the Present and Future
by David Mitchell, Interactive Consulting “Social Media” has become a catch all buzz word for both the latest interactive technological advances and burgeoning forms of social interactions made possible by those advances. Over the past five plus years more and … Continue reading
Posted in Advertising, Brand Marketing, Consumer Marketing, Social Media
Tagged brand, branding, marketing, metrics, online, social media
1 Comment
Tick,Tech, Tock 2012 Technology Excitement Review
This year was full of so much business news about products, innovation and finance. Most true in technology with topics on IPO, leadership and the void in Steve Jobs passing; as well as points about design, marketing, customers. Let’s not … Continue reading
Posted in Brand Marketing, Client Case Studies, Global Business, Management Leadership
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Klinge Business Growth Ideas
Happy Halloween! Hopes and Prayers to everyone in the East suffering in the aftermath of Sandy. Three Growth Ideas to bring to your attention. Story of one of the greatest business decisions- Intel Business Warfare and the power of positioning. … Continue reading
Posted in Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, branding, business, international, management, marketing, strategy, vision, warfare
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Great Business Ideas- Intel’s Greatest Decision- what Peter Klinge Learned
Fortune’s latest issue highlights how Intel made one of history’s greatest business decisions. The concept and implementation of Intel Inside in the early 90’s changed technology marketing and introduced or reintroduced the notion of ingredient branding. What few people may … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, business, management, marketing
5 Comments
Business Warfare: Mass, Superiority, Economy, Initiative, Simplicity
A dear friend and long time associate Brad Majors and I love history. We often talked about military history and the inevitable comparisons to sport, and the game of business. Warfare is an unfortunate part of human history. Nonetheless, when … Continue reading
Posted in Brand Marketing, Client Case Studies, Global Business, Management Leadership, Team Organizational Development
Tagged business, economy, growth stage, leadership, management, marketing, mission, strategy, warfare
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Keep Revenue Metrics Simple
Often times companies struggle to forecast revenue performance. They blue sky or set stretch goals, or just as bad, try to manage the business to a budget. If you’re leading a company it’s important to set goals for revenue performance. … Continue reading
Posted in Brand Marketing, Management Leadership, Sales Management, Team Organizational Development
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The Facebook Effect? How much is there, there… ? Can’t find anyone who knows
By Peter Klinge Jr. That is the headline question of the day. The FB IPO appears imminent. It’s reportedly lofty pre-IPO valuation of $100B to which we’re all awaiting the coronation of is less certain. An interesting shareholder structure … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership, Social Media
Tagged advertsing, marketing, online, social media
2 Comments
Pepsi New Generation Turns to Mush… Shocking!
Catching up on my AdAge Pepsi Goes to Mush I was surprised, disappointed and sad to read in the March 12 issue that an oatmeal brand obtained the trademark for “Choice of New Generation”. I’m not kidding… What is Pepsi … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged brand, Coca Cola, Dusenberry, marketing, Pepsi, Pottasch
2 Comments