Klinge Twitter Weekly Updates for 2012-07-22

  • seems more expensive than only POTS fixed line telecom; what happened to competition in wake of dereg? http://t.co/lcaDjerO #
  • My company Providence Financial offers Brazil participation opportunities http://t.co/zmNQXRJR #
  • good development meetings in NYC. Weather at JFK- multi hour delay #

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Klinge Twitter Weekly Updates for 2012-07-15

  • Providence international fund available for fixed income returns. The UK fund available for non- US passport holders http://t.co/ENrvdmb3 #
  • Growth struggles @ P&G. http://t.co/1PfqEJlE #
  • Twin tyranny monopolies: telecom, and cable/sat. I can no longer consistently watch antenna TV
    I appreciate disruptio…http://t.co/J841xHrd #
  • LI changes coming; what about twitter in future? http://t.co/2gGacfMC #
  • Think Twice Before Promoting Your Best Salesperson http://t.co/Mqv0CFco #
  • very true about promoting effective/productive people. BUT how to help them grow & increase their comp? http://t.co/Mqv0CFco #
  • merit in article leader v mgr I like horizontal more collaborative approach BUT assumes set of experience and sk…http://t.co/37dBw713 #
  • Entertainment shifts over a century; interesting times article http://t.co/5LiyzVT9 #

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Klinge Twitter Weekly Updates for 2012-07-08

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Keep Revenue Metrics Simple

Often times companies struggle to forecast revenue performance. They blue sky or set stretch goals, or just as bad, try to manage the business to a budget.

If you’re leading a company it’s important to set goals for revenue performance. Creating a top line revenue forecast moves the focus of the company towards growth while creating the cash to build a budget to support the forecast.

Experience suggests a few simple steps to creating a forecast:

  1. Baseline current sales performance. Start by looking at Year to Date and the previous year’s sales. Study the results to evaluate trends by month, quarters, or business cycles that are typical to the business.
  2. Gauge cause & effect factors of sales & marketing activities, pricing actions, product news or challenges, etc. Any particular customer events?
  3. Review the sales pipeline activity of your organization. What are the steps and activities the sales organization is taking that affect conversion to sales, and over what period of time does it take to close sales from the beginning of their activity cycle?
  4. Develop assumptions for your forecast based on the facts and critical, yet constructive, questions you ask from the 1st 3 steps. Are there probabilities observed between activities, events and the final results that offer some visibility and predictability of what to expect in the forecast?
  5. Can you measure progress against a forecast on a weekly or monthly basis to see if the trend is going as expected?
  6. If you can go through the 1st 5 steps, then ensuring your organization is onboard with the forecast is the most critical aspect. Ideally, your team has been working on the 1st 5 steps with you so they can understand how the forecast has been created and how the dashboard will be tracking trends to forecasts.

After working through these steps one realizes meeting the forecasts comes down to execution. Obviously, the quality and commitment of people to execution of the plan to meet the forecast will determine if your company grows or stalls. The benefit now is that you and your organization are working towards the sames goals, and can make changes as circumstances dictate.

Peter Klinge, Jr. has more than 20 years of business experience working in small to F100 companies. He uses his experience  as an operating executive and board advisor to help small to mid size companies achieve their growth objectives.

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Klinge Twitter Weekly Updates for 2012-07-01

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Klinge Twitter Weekly Updates for 2012-06-24

  • Well said but frequently ignored advice http://t.co/pqJ9M3d1 #
  • I know this recruiter 🙂 If you need an introduction re: this sales position, let me know http://t.co/QS6oLPOB #
  • good content specific interest: China state banking system unable to provide financial system support of more complex …http://t.co/P6UTsa8J #
  • F/t oppy Global Prod Mgr- Sr exec reports to CEO- Enterprise 1000 emp SW Westport CT email me if qualified & interested 4 an introduction #
  • A bit Contrarian but wisdom in how to fulfill one's dreams http://t.co/Gu2fqIYs #
  • Can only imagine what this survey looks like a year later in 2012 http://t.co/063QJFsm #
  • Business growth ideas can be found here http://t.co/m2OzE9zB #
  • Interview worth revisiting in how companies can help themselves w a bit of professional leadership help http://t.co/X9oa6K7t #

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How to Build a Small Company… Don’t Sell too soon

Over the Memorial Weekend we ventured out to Eastern Utah to visit the famous dinosaur park. A remarkable site… Utah is filled with all kinds of wonders.

People are familiar with the gorgeous national parks, skiing, and perhaps even recall the 2002 Winter Olympic Games Salt Lake hosted.

What you might not know is that Utah is a bustling hive of start-ups and privately owned companies. Perhaps more small companies per capita than any other state in the Union.

The state’s character and culture consists of self-reliance, initiative, and family. This leads many would be entrepreneurs to complete college, sometimes not, with a business plan to start a company that will support themselves, families, and friends.

Sometimes they grow to be quite successful. Omniture an Adobe company is an example. But most of the time the companies remain small, and the entrepreneurs migrate from one company to the next in search of the next strike as if they are panning for silver and gold in the 1800s in Park City.

Occasionally there’s a company that is building a substantial enterprise for generations to come. I came across a company called Qualtrics by the Smith family. Forbes 6/4/12 issue article The Best Kept Secret in Tech is in Utah. Notable in this story is that they turned down a $500MM offer to buy their company. The reason: give up a smaller part of the company, and build a significant company that grows and stays in Utah.

Lessons to share that this company is taking applies to any entrepreneur following a similar path. First, recognize it is really hard to manage from a start up to a growth stage. The skills for starting a company, securing funding, obtaining first sales are different than later growth stages for propelling the company forward where sales are multiplying and people and processes are needed to create a scalable foundation.

Other points to consider:

  • Hold off going public or selling a majority interest. It’s expensive, time consuming and a distraction from the core need to build the business. Many companies sell their interests long before the company matures through the growth stage. A point where the next few years of growth are reasonably predictable, the mission is clear, and good management is in place to execute a plan for profitable revenue.
  • Capital is important. The enterprise will starve without it. However, there are lots of ways to obtain growth capital. Finance the growth plan by selling a minority equity stake to a partner similarly committed to growing the company for the next few years; use debt judiciously, there’s plenty of low interest financing available; or self-fund via cash through revenue growth.
  • Get the best professional help around you to complement your skills. Professionals who understand how to work with an owner/founder can constructively challenge one’s own business assumptions, contribute ideas, and lend perspective to addressing opportunities and weaknesses.
  • Create a board of trusted advisors. This group should be independent of your family, management, and friends. This is not often easy to do. Finding objective people willing to give time to listen requires relationship building. Time and patience is not something most entrepreneurs have a lot of.

Peter Klinge, Jr. is an executive and advisor for various companies. His expertise areas include leadership and general management, marketing and business development.

 

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Klinge Twitter Weekly Updates for 2012-06-17

  • Summer productivity boosts http://t.co/3JysrL8n #
  • I'd add: get people in line or aligned w a decision. Differs from consensus. Difference btwn Leadership & group grope …http://t.co/sOfatePd #

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Klinge Twitter Weekly Updates for 2012-06-03

  • Honesty & Accountability traits we should see more of http://t.co/X23zmfzs #
  • Small co org foundering? Friends Family & Fools; 3 Rs is good too:) on how address early stage issues http://t.co/J3VEpht0 #
  • http://t.co/D59TB4c9 Excellent insights. Worth a careful read. #
  • Compelling look/method @ evaluating scenarios & mapping one's own biz change. Mastering creative destruction, adjust 2…http://t.co/ynpuP2dp #

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Klinge Twitter Weekly Updates for 2012-05-27

  • Common sense showed FB IPO value is nonsense: ad & user revenue model?s lots of social media options… Worth same as…http://t.co/mPJxlwhy #
  • AdAge says FB trying to position to Mad Ave idea of FB media buy as art Guess art as well as stock in eye of beholder …http://t.co/vxRbfcxO #
  • YUCKS @ FB http://t.co/D1jzhgWM #
  • i'm in general manager role Working w technology co w lighting, consumable IP for dental industry #
  • this year added general manager role to my company assignments Working w technology #

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